Your authenticity is so hot.
I’m Audrey, an intuitive coach and business consultant, and my “secret sauce” when it comes to marketing (both my own, and supporting my clients with theirs) is self-expression.
It’s oh-so Leo rising of me to center such a thing as self-expression in business-building. And this approach is more than just fun (not to mention way easier and more natural than any other marketing strategy I’ve tried).
Self-Expression Marketing is wildly effective for personal brands and spiritual businesses because it’s based on the premise that what’s alive for you is always alive for your community. You know, just unified field, unity consciousness, separation-is-an-illusion things!
What is Self-Expression Marketing?
Self-Expression Marketing is about starting with self-expression as the foundation of your marketing or content strategy. This means that at the core of your creation, your objective is to honestly express your feelings, thoughts, and ideas however your spirit feels led to—whether that’s writing, art, music, dance, speaking, or something else entirely.
Satisfaction Guaranteed
Nothing beats the satisfaction of overcoming your fear of being seen, judged or misunderstood—which is exactly what will happen when you shift your focus from “What do I need to say to get people to buy or like me?” to “I’m just going to share my heart and speak my truth because my message matters.”
This approach to marketing places the focus on the process of self-expression, rather than on the outcome or end result of getting likes, comments, or sales. You’ll adopt an attitude of non-attachment, naturally dispelling any “salesy” or “pick me” vibes in exchange for your authentic message.
In the end, this actually does lead to more engagement, sales, and results. It also creates so much space for YOU in your business, which means you don’t have to mask and put on a role to try to impress your audience or potential clients. Your clients get to connect with you—the real you—and the impact of your work deepens because of this.
Why It Works
But wait… isn’t my content supposed to be about my audience and their needs, not me? So glad you asked! In short, yes. The purpose of content marketing is to engage your community, allow your people to experience you and your unique approach, and provide value through entertainment, education, and storytelling.
If you’re in the CosmicRx community, you’re almost certainly a Bad B*tch With a Good Heart. You care deeply about your clients, customers, and the impact you’re here to have on the planet. When your heart is pure and your desire to serve is genuine, Self-Expression Marketing lets your people feel you. And if I’ve learned anything in my 4 years in business, it’s that people buy from people who feel like people.
Content Prompts for Self-Expression Marketing
Ready to give it a try?! Here are some questions to get you started. (Hint: you can think of these as journal prompts first, then turn those raw reflections into emails, posts, and story content.)
- When marketing in general: What’s alive for me today? What’s been weighing on my heart? What’s been lighting me up lately? What have I loved supporting my clients with? What lessons have I learned recently? What’s something I just find funny or interesting?
- When launching: Why is this so important to me? What memories do I have related to this topic? What have been the biggest life experiences that have led to me launching this product or service? What is my vision and mission for the impact I want this offer to have on my clients and customers, and on the world?
Sometimes Self-Expression Marketing will feel like “sh*t posting” — sharing the kind of things you’d confidently publish to your Close Friends IG story. You’ll wonder if it’s relevant, if anyone cares, why it matters… but this approach is about the long game of building a personal brand that connects with people on a deeper level. That is what you’re here to do after all…right?
The World Needs Your Magic
Self-Expression Marketing helps you become a better storyteller, strengthens your marketing muscle and resilience for being seen, and shakes out your biggest differentiating qualities naturally and intuitively.
Perhaps most importantly, it is healing, fun, and deeply satisfying.
There will always be room to add layers of nuance or intentional messaging into your marketing content and sales plan. But without this piece, all the strategies and content frameworks in the world will miss the mark, because they’re missing you.
Remember: your authentic self-expression is the most magnetic frequency you can embody.
Want more of this? I’m always yapping on Instagram stories about…you guessed it! Whatever’s alive and on my heart to be expressed. 😉 Slide into my DMs @byaudreywhelan and let me know if this approach resonates with you!
