The “What do I post today?” struggle is OVER! 🪐

For entrepreneurs, especially personal brands and online business owners, creating content is a huge part of your marketing ecosystem. Whether you hang out on Instagram, Threads, Substack, or are devoted to putting out your weekly podcast, working with astrology can have a profound effect on your content marketing strategy!

Notebooks out—class is in session! ✍🏼 

Start with The Sun

As Earth’s biggest luminary, the Sun and its energy have a profound impact on us humans. The Sun represents our consciousness, so when it spends time in each Zodiac sign, we’re invited to embrace the themes, lessons, and opportunities associated with that sign. 

The Sun is also associated with self-expression. And for heart-centered entrepreneurs who are here to connect with their people beyond the surface, self-expression needs to be at the core of your marketing content. 

When you center self-expression and use the Sun’s seasons as guideposts for the topics and conversations you have throughout the month, you’re able to leverage astrology to heal, grow, and expand—both personally and professionally. 

Aligning your marketing calendar with the Sun’s seasons is also smart business. Again, the sun represents our collective consciousness. So, when you weave astro-inspired themes into your messaging, even ever-so-subtly, you’re speaking to the heart of what your audience is already feeling—whether they follow astrology or not. 

For example, during Leo season, everyone’s feeling more fiery, playful, and curious about themes like confidence, courage, and living from the heart. During Virgo season, we’re feeling that back-to-school, get-sh*t-done energy and are naturally pulled towards organization, service, and sexy structures.

Ask yourself: how are the themes of this Zodiac season relevant to my audience and my work?

Planning and creating with the flow of the Sun’s energy rather than against it means you’ll naturally feel more inspired. You’ll actually want to talk about the topics and energies you’re sharing, instead of trying to force it with themes or conversations that don’t feel as relevant or alive for you in the moment. Bye byeeee, resistance! 

This is where your magnetism and confidence expand with ease. Sounds pretty good, right? 

Marketing Spells: Planning Your Week with Planetary Days

Ready to take it a step further? In astrology, each day of the week is associated with a specific planet, and these planetary influences can shape the energy and characteristics of that day. 

You can plan your content in alignment with each day’s planetary influence to supercharge your messaging, boost engagement, and guide you if you feel stuck on what to post today.

Here’s a breakdown of the astrology of each day of the week, and how you can use it to guide your content: 

Sunday | The Sun

The sun represents vitality, leadership, and creativity. Sundays are ideal for rest, reflection, and recharging your energy. If you choose to create content on the weekends, Sundays would be a great day for a playful personal post or photo dump, inviting your community to connect with you and your personality outside of business.

Monday | The Moon

Who wants to talk about the moooooon?! We do! The moon governs our emotions, intuition, and inner world. We’re extra connected to our feelings these days, making Mondays the perfect time to share an inspirational post or refreshing perspective on a topic you feel passionately about.

P.S. – If you share about your rituals, self-care, or Moon Day planning for the week ahead, be sure to tag @thecosmicrx and use #MondayRx 🌜

Tuesday | Mars

Mars symbolizes action, energy, and assertiveness. You can use Tuesdays to harness some Mars-inspired courage and determination, making it a great day to share content with a strong call to action. What are you asking your audience to do with the information or message you’re sharing? Make the ask—don’t be shy! 

Wednesday | Mercury

Mercury is the planet of communication, ideas, intellect, and commerce. This makes Wednesdays ideal for educational content and sharing your perspectives. As the cosmic messenger, Mercury Day is also a great time to get the word out about a new project or idea that you want to circulate throughout your networks.  

Thursday | Jupiter

Jupiter brings that Midas touch energy and represents expansion, abundance, and wisdom. Use Thursdays to create content related to spirituality, your unique approach, and anything you want to bring blessings and good fortune to! Thursday can be a beautiful day to kick off a launch, announce a sale, and call in that conscious cash injection. 

Anything shared on Jupiter Day has an extra magnetism to it, so this is also a great time to share testimonials or social proof from past clients, to attract the kind of abundance you want to receive. 

Friday | Venus

Venus governs love, beauty, and harmony, making Friday the day for content that feels lovely, artistic, romantic, or infused with feminine energy. Maybe this calls for more personal, vulnerable, lover girl content! Or, use Fridays as a day to show off your branding and aesthetic to attract your dream clients and customers. Paint the vision for the harmonious reality your clients will create when they work with or buy from you.  

Saturday | Saturn

Saturn is associated with discipline, structure, and responsibility. Saturdays are sacred! If you choose to create content on a Saturday, you may share some behind-the-scenes of your weekend errands, personal projects, or long-term goals and commitments. 

Create Your Heart Out

If this inspires you to start creating content with the cosmos, tag me in your posts or DM me on Instagram @byaudreywhelan – I can’t wait to cheer you on!

Did you like this article and want to learn more about how to use astrology for business and purpose? Check out the Cosmic Boss course, a 4-month conscious leadership program and launch accelerator, in the Astro Academy. The next session launches soon!